Latin America is a region of nearly 20 mln km2 and over 600 mln people in population uniting countries with coffee traditions and history often exceeding a century. Coffee consumption has been growing in absolute majority of the countries of the region except for Bolivia and Chile (stronger tea addiction) increasing the coffee beans’ quality demands and stimulating local coffee farmers. Despite traditional love to instant coffees in the region, the market of specialized coffee shops in Latin American countries went up from 1,1 mln in 2009 to 2,1 mln in 2014 according to Euromonitor International. Those, who invested into premium coffee, including ground coffee, a few years ago are now running successful business built on returning and an increasing number of new clients. Full Cup Flavor offers finest blends of coffee beans from Latin America that are perfectly balanced, moderate in acidity and typically medium to full body.